The marketing involves promotion of products to businesses or other organizations for use in the production of goods, for use in general business operations as can be the case for office supplies. It also involves promotion for resale to other consumers, such as a wholesaler selling to a retailer. This kind of marketing is called B2B (business-to-business) marketing.
There is a great need for the B2B digital marketer in the digital marketing industry. We see that around 35% of companies have geared up themselves to hire B2B digital marketing professionals in 2017.This creates an enormous demand for trained professionals who are equipped with a range of strategy of B2B digital marketing. So to fulfil such great demand many institutes are offering digital marketing course to upcoming talented youths. You too have an opportunity to learn digital marketing and gain expertise in B2B digital marketing. Here we are providing some reasons why there is such a surge in the demand of B2B digital marketers.
B2B buyer starts purchase journey with a web search
Today’s buyer is very smart and takes help from the web to search for products. Easy access to the web has assisted the buyer to begin his/her purchase journey with a web search. There is an assumption that around 92% of B2B buyers do a web search before buying anything from an online or a block or mortar store. Many a time, this is done to check the availability of the product in the nearby neighbourhood. Sometimes, it is price comparison, reading product reviews posted by honest buyers and much more.
It is very difficult for a business to exist without an online presence without which the direct effect will be seen on the sale. So, it has become very important for businesses to incorporate digital marketing if having a B2B business. This enables a buyer to do product research using any device such as like mobile, laptop, social networking sites, and so on.
Content plays a crucial role in B2B digital marketing by providing a multi-step welcome sequence to prospects. The B2B Digital Marketer can lead scoring and lead grading and send more relevant emails and outbound calls to qualified prospects for ensuring conversions. When you do a digital marketing course it becomes easier for you to understand the technology of the digital world.
It is important to know your target market and B2B Digital Marketing helps you in doing that. After you have come to know about your customer, it becomes easier to find an ideal way to contact them. The marketing infrastructure should be in proper places to effectively channelize marketing operations. For any b2b business, marketing infrastructure includes the website, social media pages and profiles, contact management system (CMS), customer relationship management (CRM), online brochure, blogs, etc.
The marketing goals and business goals of B2B marketing should be in proper sync. It helps other internal teams to properly understand what data and information they will need to contribute to their marketing plans. Being a B2B marketer, if you can convince colleagues of a different division of the office to bring activities in accordance with the company’s goals through their marketing plans, it will become easier for you to work on to expand both productivity and viability with the support of theirs.
This phase of your b2b digital marketing plan will include a great deal of market research. It also updates you about the status of your competition such as market share, sales volume, key product attributes, target market segments, pricing, distribution strategy, key customers, positioning, customer perceptions, and so on.
SWOT analysis is responsible for current marketplace trends and their impact on the performance of your internet marketing drive. It also guides you about the market dynamics, rising trends, unmet needs, changing stimulus, and other factors that have strategic importance in channelizing powerful marketing campaigns.
Incorporation of channels helps in promotion through re-targeting or re-marketing. The new re-targeting and re-marketing options that are available on social media are new and latest trends. Within business-to-business, LinkedIn is regarded as one of the most important channels for b2b digital marketing.
Brand image optimization and creating fan base can be effectively done by the medium of social media. Many prospects are not only created but also converted to the buyer by the use of social media marketing, which is one of the most efficient b2b digital marketing practices. There is a huge return on the b2b digital marketing campaigns that are vested on as an investment. Doing a digital marketing course helps you to understand more about B2B marketing.
Follow-up is much easier in digital marketing
Digital marketing has made follow-up much easier as it is a cost-effective way to contact potential buyers without being too intrusive.B2B digital marketers are a great professional in using approaches for follow-up and exchange leads successfully into sales. Huge trust building and brand retention are possible with well-crafted methods.
Along with over-mentioned b2b digital marketing practices, B2B marketers need to bear some statistics in mind in order to succeed in their best B2B marketing drive –
Around 70% of B2B buyers search on different search engines before starting their purchase, B2B companies should be listed on search engines.
As Google is the favourite search engine of the customer, it is recommended to optimize B2B websites according to right keywords. More than 77% of B2B prospects like to use Google than other search engines and they mostly click on organic search results.
Investment should be made in Pay per Click as it plays significant roles in ensuring ROI as organic results do.
By implementing best B2B digital marketing practices and paying due heed to over-mentioned statistics, you can effectively channelize result-oriented B2B marketing campaigns. In such an environment, it is wise to go for an advanced digital marketing course from a reputed training institute where it is possible to work on live projects. In India, you can easily find such an institute where one can pursue such a course and become a successful B2B digital marketing professional.